STRATEGI PERANCANGAN LOGO DAN CORPORATE IDENTITY BETAMART DALAM MEMBANGUN IMAGE SEBAGAI MINIMARKET ISLAMI YANG BERKUALITAS

Abstract

The purpose of this design is: to assist in making the Betamart logo as a quality minimarket retail company in terms of cheap, easy, and blessing. Betamart is a minimarket retail that carries the concept of sharia. As a retailer that engages in minimarket, through the Betamart logo must be able to display the vision, mission and image of the company in line with its line of business and market segments. Company logos must be able to look different and stand out compared to similar company logos as competitors. The research method used is a qualitative method, with the type of research used is a qualitative descriptive analysis, data collection methods used include observation, documentation and literature study. All of which are used to find out the problem of the logo in the company. Corporate identity can be used as an effective promotional media by displaying the company's own philosophy. In it can be an information media for the formation of the new Betamart logo, so that the foundation is stronger than the company itself, and it introduces to the public that this company is a quality minimarket retail company in terms of cheap, easy, blessing.