PENERAPAN INTERNET MARKETING PADA PROGRAM KAMPUNG UKM BELIMBING DEPOK GOES DIGITAL

Abstract

This study aims to find out how the application of internet marketing in the Depok Belimbing SME Digital Village Kampung Program. The concept used integrated marketing communication (IMC), internet marketing (internet marketing), and MSME. This study uses a post-positivism paradigm, a qualitative approach, and a type of descriptive study. The unit of analysis in this study is the institution, and data collection techniques used are observation, interviews, and documentation. The research instrument in this study is the researchers themselves, using data analysis techniques, interactive, and checking the validity of the findings using triangulation of data collection techniques. The results of this study are the application of internet marketing in the Kampung UKM Belimbing Depok Goes Digital Village Program is a marketing activity that combines various marketing communication elements, such as advertising, promotion, and public relations and uses various online media, such as market places (Belanja.com and Tokopedia), e-mail, and social media Facebook, Instagram, Twitter and the Whastapp Group, which are e-commerce activities in the form of affiliate marketing.