PEMETAAN PENGGUNAAN MEDIA SOSIAL OLEH HUMAS PEMERINTAH DALAM KOMUNIKASI PUBLIK

Abstract

The purpose of this article is to provide an overview of the current behavioral mapping of the use of social media by Indonesian government public relations in the digital government era. This article is a preliminary study of how the logic of social media elements initiated by Dijck and Poell (2013) has attracted the public sector to adopt it as one of the official media of the Government. By using a qualitative descriptive approach through observation of the general behavior of 34 Ministries in Indonesia in using social media, it is known that Government Public Relations are accommodating and in line with the logic of social media. This is supported by the following indications: the public sector has used social media with Facebook as a platform that has been adopted by all Ministries; the public sector cannot avoid and has become part of the culture of social media connectivity even though adoption of social media still tends to be public information; the running of government is more open through social media so that communication between government administrators and its public becomes more fluid; social media provides space for the public sector in the practice of digital government, so that the use of social media cannot be separated from the implementation of digital government; from the behavior of the social media adoption by the Government it is found that there is a trace of social media logic inherent as part of the implementation of digital government.