PENINGKATAN KUALITAS PELAYANAN PUBLIK MELALUI IMPLEMENTASI STRATEGI KOMUNIKASI PROAKTIF PEMERINTAH

Abstract

The research analyse about proactive communication strategy and the influence to improve quality of Public services. The research holds on Public Service’s Mall of Bekasi City. The theories of this research are proactive communication strategies (action strategies, communication strategies), media publications and associated dimensions of quality of public services. The research uses Qualitative approach with a case study method. Data collection techniques consists of interview, observation, literature studyThe research showed that proactive of communication strategy that was implemented by Public Service’s Mall of Bekasi City was optimize in every typology and have positive influence to improve the quality of public services in Bekasi. Even though, it must need the effort to optimize in public information services by using existing media and hope the improvement of public services quality is more maximum.